One of the most powerful insights PlacerAI offers is cross-shopping data—showing you where your customers go before and after they visit you. This “audience overlap” is pure gold for local businesses because it reveals natural partnerships you may have never considered.

Imagine you own a café and discover that many of your visitors also stop at a local gym. Suddenly, you have an opportunity sitting right in front of you:

• Swap flyers or coupons. Leave your café’s discount cards at the gym, and in exchange, offer gym members a smoothie discount if they stop by after their workout.
• Bundle promotions. A restaurant and a movie theater could create a “Dinner and a Movie” package. A boutique and a salon could offer “Style & Shop” specials.
• Place targeted ads. Instead of running ads for the whole town, place your materials right where you know your shared audience already goes.



This doesn’t just attract new faces—it strengthens the local business community. In Seward County, where businesses depend on one another to keep the local economy strong, these partnerships build goodwill as well as customer traffic.

When you know your customers’ journey, you can meet them where they are—sometimes literally.