By the time a company calls, it’s already too late to start preparing.

That may sound harsh, but it’s one of the most important truths in economic development.

Companies don’t wait while communities catch up. If land isn’t ready, power isn’t available, or zoning isn’t clear, they move on — often without explanation.

There’s no press release for missed opportunities. Communities rarely hear why they were passed over. From the outside, it looks like nothing happened at all.

Preparation isn’t pessimism. It’s respect for opportunity.

Shovel-ready sites, utility capacity, housing pipelines, and aligned local leadership don’t appear overnight. They are built over years — before a specific company is identified.



The goal isn’t to guess who’s coming next. The goal is to be ready for whoever does.