Too often, businesses guess where their customers come from—“within 30 miles” or “mostly locals.” But with PlacerAI’s True Trade Area (TTA) reports, you can see exactly which ZIP codes, neighborhoods, and even cross-county regions your visitors are traveling from. This eliminates the guesswork and allows you to make evidence-based decisions.

For example, a retailer in Liberal might assume most customers live nearby, only to discover that a significant portion actually drives in from Hugoton or Perryton. That changes the game. Suddenly, your marketing is no longer a broad guess—it becomes a focused strategy.

With that knowledge, you can:

• Target your marketing spend. Instead of buying ads for the entire region, you can put Facebook, Instagram, or Google campaigns in front of the neighborhoods that actually visit you most often. Even a small mailer to the right ZIP codes can have more impact than a big ad buy in the wrong place.
• Build customer profiles. Placer data lets you see not just where customers live but who they are—families with kids, commuting workers, retirees. If you know your core customer groups, you can tailor promotions and even product offerings to fit their needs.
• Measure results. When you run a campaign, you can track whether visits from your target ZIPs increased afterward. That feedback loop means you’re not just spending money—you’re learning what works.



In today’s tight-margin world, every dollar counts. When your marketing dollars go to the right people, they don’t just stretch further—they work harder.