Running a business in Seward County means making the most of every customer, every hour, and every dollar. But how do you know if your marketing is reaching the right people? Or if you’re staffed correctly for your busiest times?

That’s where PlacerAI comes in. With foot-traffic data and real-time insights, local businesses can test smarter strategies—and see results in as little as 30 days.

Here’s how a 30-day plan could look for your business.

Week 1 – Discover Your True Trade Area

Instead of guessing where your customers come from, PlacerAI shows you the neighborhoods and ZIP codes they actually drive in from. With that knowledge, you can:

• Target ads or mailers directly to those areas.
• Build promotions around customer profiles (families, workers, students).
• Measure whether those areas respond by tracking visit lift.

Week 2 – Build Local Partnerships

PlacerAI also shows where your customers shop before and after they visit you. That means you can find natural partners in town—maybe a gym, retail store, or service provider—and:

• Swap flyers or coupons.
• Create joint promotions (“Show your receipt and save 10%”).
• Reach new audiences that are already part of your customer base.

Week 3 – Fine-Tune Hours & Staffing

Every owner knows the stress of being overstaffed on a slow day or short-handed during a rush. PlacerAI reports visits by hour and day of week, so you can:

• Add staff when you know foot traffic is high.
• Adjust hours for events, school schedules, or seasonal patterns.
• Prep inventory more efficiently.

Week 4 – Test Events & Promotions

Finally, you can use PlacerAI to measure the real impact of your promotions. For example:

• Run a Friday night special, tie into a high school game, or test a seasonal menu.
• Compare traffic during your event to a “baseline” week.
• Use the data to decide whether to make it permanent.

Partner With SCDC to Build Your Own Plan

The good news? You don’t have to figure this out alone. The Seward County Development Corporation (SCDC) has access to PlacerAI and can help you build your own custom 30-day plan.



Whether you run a restaurant, a retail store, or a service business, we can walk you through the reports, design a test strategy, and measure your results.